The age of disruption has arrived – fast and furious. Technological advances have revolutionised the global economy in ways not envisaged, engendering major established and traditional industries to wobble and slide. “Is it too late to do anything?” According to Dr Wilson Chew, author and leading corporate strategist, the answer is an affirmative “No”. A market that is being fiercely tested by disruptions is also a world bathed with opportunities. What is pivotal for leaders of enterprises big and small to ask is: “What will the future global economy be driven by, where will it take place, and how do I get a piece of the action?” In Differentiation: How to Win in a Disruptive Market, Dr Chew underlines the imperatives for companies to differentiate – in order to create value and win – through a series of compelling strategies, bold innovation and perceptive branding. Peppered with case studies and infused with Dr Chew’s insights gleaned from advising 250 fast-growing enterprises, this book aims to inspire enterprise leaders and readers to believe that it is all possible to reap the fruits of differentiation in a disruptive market when you’re determined to do so.
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